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Cost per mille only requires that the advertiser makes the ad available on his web site For getting compensated in cost per click the affiliate has to not only display the ad on his web site but the customer should click on the link. In the cost per sale method the affiliate has to do more than refer a customer to a publisher He has to convert the visit into a sale before he can receive compensation Customers who show a keen interest must be past on to the seller by the affiliate. the type of affiliate marketing strategy and the method of compensation will determine the type of affiliate marketing software need. Keeping track of sales and revenues may require more than single affiliate marketing software. Some affiliate marketers have sub affiliate marketers which makes the entire setup quite complex.