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How is that in 2008 Blue Mountain Cards is still a going concern? One view is that the original builders of the business picked an once-in-a-lifetime period to exit the business and made an unprecedented amount of money. However, these were experience people who were also making a serious move in a serious industry. The greeting card business is huge. Regardless of their underlying financials, this business made a name for itself in a multi billion dollar business space. I am betting that this is why they are still around today.