Greeting card companies and tons more
The product line eventually expanded to include calendars, stationery, and gift books, and their customer base grew. Blue Mountain Cards entered the Internet age when it launched its website offering free electronic greetings in 1996. The idea to offer electronic cards was conceived when one of the Schutz children went off to college and the family began communicating through email. The family would send birthday and holiday greetings to each other in this manner, and the Blue Mountain Cards electronic greeting card industry began. Blue Mountain Cards electronic line began with 35 basic designs for the more common occasions such as birthdays, graduations, thank yous, and emotional support.