Greeting card association and exploring the topic
The idea to offer electronic cards was conceived when one of the Schutz children went off to college and the family began communicating through email. The family would send birthday and holiday greetings to each other in this manner, and the Blue Mountain Cards electronic greeting card industry began. Blue Mountain Cards started with 35 basic birthday, graduation, thank you, and emotional support designs. The sender chose and personalized a design from the Blue Mountain Cards website, and an email notification was sent to the recipient, who then accessed the card through a pick up window on the website. What set the Blue mountain cards products apart from its competitors was that they were free of charge and capable of being edited to include a personal message from the sender.