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That being said, the economic concerns of many companies has resulted in the increased need for affordable SEO. SEO or Search Engine Optimization is a means by which online businesses can gain greater visibility on the major search engine results pages. These pages are often the first port of call for people who are looking for a particular product or service, and a web site's prominence in these pages can greatly boost the number of hits that they receive. The goal of affordable Seo then is to allow businesses to rank higher in these pages at reasonable cost. Every business is of course always concerned about the bottom line, so any SEO campaigns should be able to prove its worth.