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Rochester ny has a very strategic location and it lies in the east of Buffalo and west of Syracuse. The City is bisected by Genesee River and it lies on the southern shore of Lake Ontario. Rochester NY is a metropolitan city and there many International businesses which are operating in the city such as Fortune 1000 companies like Eastman Kodak, Paychex and Constellation Brands. Because of the industrial attractions and international companies, New York Rochester is considered as world capital of imaging. The largest shopping plazas are also developed in the city which makes it the perfect place for shopping.